K11 MUSEA is the new cultural-retail destination on Victoria Dockside, Hong Kong. Inspired by ‘A Muse by the Sea’, K11 MUSEA is designed to enrich the new consumer’s daily life through the power of creativity, culture and innovation. After 10 years of planning and building, K11 MUSEA opened its doors in August 2019 to usher in a new era of cultural retail which speaks to the growing consumer demand for naturally immersive experiences of art, culture, nature and commerce. Founder’s Vision K11 Group was founded by entrepreneur Adrian Cheng in 2008 with a social mission to incubate talent and propagate culture. In creating K11 MUSEA - K11 Group’s most ambitious project to date - Cheng’s vision is to reinvigorate Hong Kong’s waterfront with 100 creative powers and make K11 MUSEA the silicon valley of culture that will inspire global millennials, and facilitate a broader discussion on the interconnectedness of creativity, culture and innovation. History and 100 Creative Powers K11 MUSEA sits on the site formerly known as Holt's Wharf, an important go-down in Tsim Sha Tsui that dates back to 1910. The historic logistics hub eventually made Hong Kong one of the busiest ports in the world. Paying tribute to its unique history and its position as the confluence of cultures, K11 MUSEA is committed to incubating the local cultural scene by allowing visitors access to world-class curation of year-round art and cultural programmes. The architecture of K11 MUSEA was led by Kohn Pedersen Fox architecture practice, James Corner Field Operations, and in collaboration with over 100 creatives including Rotterdam-based OMA, Hong Kong-based architecture studio LAAB, AB Concept and a diverse group of artists, craftsmen, designers and more.