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EVENT DESCRIPTION
Novalis Art Design is delighted to present Radical Legacies, an exhibition showcasing the legacies of Italian Radical Design with Gufram. The exhibition will showcase icons such as Bocca, the giant red lips sofa, Cactus, the cactus-shaped hall tree, and Pratone, the seat that resembles a giant patch of grass. The exhibition will also coincide with the launch of Snarkitecture’s (studio by Daniel Arsham and Alex Mustonen) latest collection with Gufram, The Sculpted Series, in Hong Kong.
Italy’s Radical Design movement emerged in the late 1960s and was influential till the late 1970s with three major centers of activity: Milan, Florence, and Turin.
Radical Legacies spotlights Turin and the many experiments in industrial design that started with the birth of Gufram in 1966, and its close collaboration with the Turin exponents of Radical Design, a large group of designers, artists, and architects including Pietro Derossi, Giorgio Ceretti, Riccardo Rosso, Studio 65, artist Piero Gilardi, Franco Mello, and Guido Drocco. At the time, Radical Design was fighting against established power structures in certain key areas: home, city, and education. Members were protesting against functionalism and established taste in design and architecture. Gufram’s expertise in the new materials of polyurethane foam and latex rubber coating allowed a break-through in design freedom, facilitating the influence of pop art in furniture design.
