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IITERNITI + U – A Korean Virtual Idol Exhibition

27 December 2024 - 13 April 2025

Free

EVENT DESCRIPTION

The year is the “Korean Design Year” for the Hong Kong Design Institute (HKDI). To strengthens the cooperative relationship between the institute and the Korean design community, HKDI is delighted to announce a partnership with the artificial intelligence technology company Pulse9 to host the ‘IITERNITI + U – A Korean Virtual Idol Exhibition’ from today until 13 April 2025, with the opening ceremony taking place today.

Through interactive screen devices and Deep Real AI technology, visitors will be able to engage in unprecedented real-time interaction with IITERNITI – the world’s first artificial intelligence-driven virtual human girl group- right here in Hong Kong. Attendees can also learn about their behind-the-scenes production process as well as glimpse the future of the entertainment industry. In addition, HKDI students and IITERNITI members will transcend reality and present various innovative design works in the exhibition.
‘IITERNITI + U – A Korean Virtual Idol Exhibition’ invites the audience into this enchanting world, where data is transformed into light, offering an interactive experience with AI. The virtual idol group IITERNITI stands at the forefront of this new era, breaking existing artistic boundaries and creating unprecedented innovative works by integrating pop music and artificial intelligence.
Just as RGB primary colours come together to form a single light beam, countless three primary color data create a dazzling data nebula through generative deep learning technology, giving birth to the eleven IITERNITI members. This nebula is not a mere collection of information, but a living universe that constantly evolves through interaction with its audience. Fostering meaningful and creative exchanges, the exhibition showcases the future of artificial intelligence media and invites ‘U’ (a homophone and abbreviation of “You” in English) to explore a sensory world where light and data converge.
Get a glimpse of the data cosmos with the help of infinite reflection mirrors
The main feature of this exhibition is the use of infinite reflecting mirrors, which allow the audience to glimpse this magnificent data nebula. At the centre of the exhibition, viewers find themselves  in a mirrored room equipped with a large LED screen that showcases IITERNITI ‘s music videos and performances. The mirrored walls create a captivating infinite reflection effect, allowing the audience to immerse in the centre of an endless world. Here, under the interlacing and dispersion of light and data, they can meeting the AI idol IITERNITI.
Real-time conversations with IITERNITI
The projection installation in the exhibition creates an interactive experience for real-time conversations with IITERNITI members. The 86-inch projection boxes at the exhibition entrance display IITERNITI members at a 1:1 ratio and feature a real-time conversation function supported by artificial intelligence programs. Viewers can talk to one of the  IITERNITI members, Sarang and, gaining insight into her unique personality and musical world. ‘IITERNITI + U – A Korean Virtual Idol Exhibition’ uses light and data to create moments that connect the audience and artificial intelligence, offering an intimate and personalised music experience. It showcases brand-new innovations brought about by the integration of pop music and forward-looking technology, pushing the possibilities of idols to unprecedented levels.
HKDI students and IITERNITI members transcend reality and present innovative design works
The exhibition displays innovative designs by HKDI students from the Department of Communication Design, Digital Media, and Fashion and Image Design, reflecting the intersection of creativity and technology through the lens of their generation. Visitors can find six works selected from the ‘NEW FASHION FORCE 2024’ graduation fashion show, designed by the latest graduates from Higher Diploma in Fashion Design. These garments will be transformed  into styles for virtual idols, demonstrating the applications of fashion design in the digital world and their possibilities . Elsewhere, the audience can also enjoy the debut single ‘Point Line Surface Collision’ by virtual idol Vi, presented by the Department of Digital Media. They have invited  Zae-in from the Korean virtual idol group IITERNITI for a cross-border collaboration. Also, the Department of Communication Design and Pulse9 collaborate and create a unique and engaging series of merchandise, blending innovative design with the dynamic world of music, enhancing the fan experience, and expanding IITERNITI’s brand identity.

IITERNITI is a groundbreaking virtual idol group created using Pulse9’s proprietary ‘Deep Real AI’ technology. Composed of 11 distinct members with unique personalities and talents, IITERNITI captivates global audiences with virtual concerts, media projects, or fan interactions, embodying a futuristic yet relatable take on idol culture. IITERNITI continues to push the boundaries of what is possible in the entertainment world, representing the next generation of K-pop with AI-driven artistry.

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