Art Central, a cornerstone event of Hong Kong Art Week, showcases the next generation of talent from Asia’s most innovative galleries alongside distinguished artists from around the world. Art Central has established itself as an international platform for pushing boundaries in contemporary art and experimentation, and is recognised as a place of discovery for seasoned collectors and new buyers alike. The Fair provides a platform for museum quality artworks from more established names to be exhibited alongside cutting-edge works by emerging artists across different mediums. With a unique identity in the Hong Kong visual arts landscape, Art Central delivers the best in today’s global contemporary art practice to over 37,000 VIPs, collectors, curators, critics and art lovers who visit the Fair during Hong Kong Art Week – the biggest art week within the Asia Pacific region. Art Central brings new initiatives that reflect the unique position of Hong Kong within a global marketplace, and a new age of commercial and artistic engagement—one which addresses the fundamental role of the Fair in a transitioning environment, with an eye towards technology and sustainability.