Design District Hong Kong (#ddHK) aims to illustrate an authentic culture that resonates with locals, and lead tourists on an in-depth tour of creativity to discover a different Hong Kong. For generations Hong Kong has been recognised as The Land of Hong Kong (香港地), a local nickname that not only hinted our collective culture and passion for the city, but also chronicled the blood, sweat and tears, if not memories of all HongKongers who helped shape the city throughout the ages. This project is, indeed, a love letter to the land of ours.