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Weird Sensation Feels Good: The World of ASMR

14 March - 13 July

Free

EVENT DESCRIPTION

AIRSIDE is excited to announce the launch of “WEIRD SENSATION FEELS GOOD: The World of ASMR” in Hong Kong, to be held at AIRSIDE’s GATE33 Gallery between 14 March and 13 July 2025 – launching during the city’s most anticipated art month.

First showcased in Stockholm as a pioneering exhibition organised by ArkDes, Sweden’s National Centre for Architecture and Design, and later presented in collaboration with the Design Museum in London as the UK’s first ever exhibition to explore ASMR, Hong Kong will be first city in Asia to host the exhibition.

Building on the acclaimed touring exhibition curated by James Taylor-Foster, this Hong Kong edition will feature newly commissioned works by Hong Kong-based artists that interpret the global phenomenon for today. This marks Hong Kong’s first immersive exhibition dedicated to the culture, creativity, and community of ASMR, as well as the first time that AIRSIDE, Nan Fung Group’s flagship commercial development at the city’s former Kai Tak airport, collaborates with an international museum since its opening in late 2023.

Exhibition Highlights

  • Visitors embark on a five-part journey featuring over 40 works by ASMRtists, contemporary artists, and designers.
  • Recognised for its iconic and immersive design, the exhibition was awarded the 2022 Dezeen Exhibition Design of the Year. At the heart of the experience sits the over 100sqm “ASMR Arena”, built from over a kilometre of woven pillow. This interactive installation invites visitors to engage with its softness while exploring a spectrum of audio-visual works of ASMR.
  • Newly commissioned Hong Kong-themed artworks showcase the city’s unique auditory identity, offering a local perspective on this global phenomenon. Co-curated by Daisy Chu, Curator of Nan Fung Group (AIRSIDE), the installations include an on-site studio by local artists AK Kan and Kin Lam.

Details

Start:
14 March
End:
13 July
Admission:
Free
Event Category:

Organiser

AIRSIDE