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EVENT DESCRIPTION
The Hong Kong Arts Month falls in March every year, and the month is jam-packed with all kinds of arts exhibitions and activities. The street art festival organized by non-profit HKwalls is a free cultural event that brings art into the community. With seven years under its belt, the festival has livened up Hong Kong’s urban scenes with vibrant street murals. After a three-year hiatus due to the pandemic, the festival proudly returns this year!
Sino Group has always been striving to promote the development of the arts and culture as well as creative industries. Over the years, it has supported many large-scale arts events and provided platforms for young artists to showcase their works. This has also helped the general public to get exposed to art. To support the Hong Kong Arts Month, Sino Group takes part in HKwalls and provides the festival with its first-ever digital art platform. At the same time, renowned Spanish street artist J. Demsky, famed for his colourful artistic style, has specially created a digital artwork titled “VLTRAPHOTONICS” for the festival. It will be shown on the 4,000 square metre multimedia walls of Tsim Sha Tsui Centre and Empire Centre so as to project dazzling colours onto Victoria Harbour every night.
Sino Group has been actively incorporating the concept of sustainability into its businesses through promoting innovation, cultural heritage and community bond. The Tsim Sha Tsui Centre and Empire Centre multimedia walls, formed by over 82,000 LED bulbs, are one of the largest on the Victoria Harbourfront. They have staged many digital art programmes, such as International Digital Art Open Call and the Group’s CSR campaign “Feel the Motion”. The walls not only provide a platform to showcase the works of young digital artists, but also enhance the synergies between art, design and technology. In addition, it turns the creative industries on their ears and have become an eye-catching sight on the harbourfront.
Since early 1990s, Demsky has devoted himself to creating graffiti art. Thus far, he has made spray paint art in more than 50 countries and loves to present his name in a distorted way. Influenced by the graffiti movement, arcade games, Japanese mecha and sci-fi film, Demsky often makes use of the relationship between space and time and presents his works with a new artistic form. He is apt at using overlaid lines and colours to present a unique visual effect, and his works are often vibrant and colourful. In “VLTRAPHOTONICS”, Demsky transforms his unique 3D graffiti into an endless motion image and presents it on the harbourfront.
“VLTRAPHOTONICS” will be shown on the multimedia walls of Tsim Sha Tsui Centre and Empire Centre nightly between 6pm and 11 pm from 17 March to 12 April.
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