EVENT DESCRIPTION
The Van Gogh Alive – The Experience has been meticulously curated by Grande Experiences and celebrated as one of the most renowned immersive exhibitions globally. It has travelled to over 100 cities worldwide, honouring the post-Impressionist master Vincent van Gogh. It stands as one of the most celebrated and eagerly awaited immersive exhibitions today. This sensory art event, stimulating sight, sound, and smell, will make its grand return to Hong Kong on March 10, 2025. An exclusive preview will take place from February 28 to March 9, requiring audiences to make a reservation for an invitation. This limited opportunity offers a unique week-long exploration int o Van Gogh’s artistic journey.
The newly launched “AI Van Gogh” will also make its Hong Kong debut, utilizing cutting-edge AI to revive Van Gogh, providing audiences with a vibrant and captivating artistic experience that immerses them in a memorable multi-sensory adventure.
Decade-Long World Tour Revives Rare Classics for an Unforgettable Experience
Grande Experiences’ long-time partner KKLIVE has collaborated to present “Van Gogh Alive – The Experience” in Taipei, Kaohsiung, Kuala Lumpur, and Jakarta over the past decade, sparking a trend of immersive exhibitions throughout Asia. This time, the exhibition returns to Hong Kong with elevated standards, featuring a reimagined layout that optimally utilizes every corner of the space. This design offers audiences a uniquely different sensory experience, ensuring an unparalleled artistic journey for all.
The Perfect Fusion of Art and Technology
The “Van Gogh Alive – The Experience” presents the classic works of post-Impressionist master Van Gogh, including “Sunflowers,” “Starry Night,” and “Wheatfield with Crows,” showcasing a total of 3,000 paintings and precious images through modern light and shadow technology. Audiences can appreciate every brushstroke in detail on large screens, deeply experiencing the emotions conveyed in Van Gogh’s works.
The production team has once again broken previous design standards and surrounding visitors with nearly thirty giant screens to create a visual feast. This innovative setup ex tends the exhibition’s effects downward, forming a magical space that transcends reality. Through flowing light and shadow, audiences can wander among Van Gogh’s paintings, as if immersed in his magnificent and enchanting world, enjoying this immersive experience. Whether art enthusiasts or casual viewers, everyone can find their own resonance here, stepping into Van Gogh’s world and feeling the deep emotion and beauty that emanates from the canvas.
A Multi-Sensory Experience of Sight, Soun d, and Smell
Additionally, the newly created “AI Van Gog h” makes its debut in Hong Kong, using AI technology to bring Van Gogh back to life, c rafting Impressionist-style portraits tailored for the audience. This allows viewers to walk alongside Van Gogh into the vibrant colors of famous paintings, becoming part of the master’s most captivating works!
The exhibition also features classical music from composers like Schubert and Bach, connecting the pieces to Van Gogh’s life, enhancing the experience with a profound artistic resonance in both visual and auditory senses. Furthermore, the exhibition introduces aromatic elements, where different scents are designed through top, middle, and base no tes to stimulate the audience’s sense of smell. This immersive experience makes one feel as if they are within Van Gogh’s paintings—whether it’s the fragrance of flowers in “Sunflowers” or the gentle breeze in “Starry Night.” This sensory enhancement deepens the understanding of Van Gogh’s artistic world, allowing for a dual appreciation of the beauty of art.
