[PCF2026] Outdoor Installation Pop Unboxed

EVENT DESCRIPTION

Co-curated with the Hong Kong Design Institute under the VTC Group and led by a new generation of visionary designers, this exhibition employs “beyond fantasy” creativity to deconstruct the multifaceted dimensions of Hong Kong’s pop culture through the lenses of music, fashion, spatial design, comics and original IP creations.

The exhibition features four themed showcases that invite you to experience both heritage and innovation. Highlights include a newly created “Ten Brothers” Art Toy IP inspired by the classic folktale, paired with original comics showing how traditional characters can be reimagined as contemporary designer collectibles. You can also step into a cinematic neon “check-in” zone that recreates the iconic glow of Hong Kong’s streets for photo-worthy memories. By exploring a series of boutique-style window displays, you can discover surreal avant-garde fashion that translates fantasy film elements into contemporary design. The experience is completed with a curated showcase of vinyl record covers from legendary female singers across generations, presented alongside the boundary-pushing works of a virtual singer, sparking a cross-temporal auditory collision.