New Book Launch Event: Art of Yuen Tai Yung Movie Poster (2nd Edition)

EVENT DESCRIPTION

Movie posters are important visual glossaries in the film industry. An effective movie poster not only bears the emotions and messages associated with the story, but also sparks audiences’ interest and imagination. In the 1980s to 1990s, the Hong Kong film industry flourished, and numerous posters of popular movies at that time were designed by ‘the Godfather of Hong Kong Movie Posters’ Tai-yung Yuen. In 2017, Yuen was awarded The Professional Achievement Award courtesy of the 36th Hong Kong Film Awards to show appreciation of his contribution.

Being skilled with portraits, master Yuen created lively and cartoonish posters, which are highly appreciated by the film industry and illustration community. Yuen’s movie posters stem from his depiction of facial expressions and actions of movie stars in detail, the painstaking capture of attractive elements or scenes from the movie, and the integration of visual design with movie plot, and eventually become uniquely-drawn novelty movie publicities. Master Yuen also drew celebrities from fields of music, films and television dramas on the cover of Hong Kong famous and best-selling magazine Jademan Comics for more than 200 volumes. His vivid drawing style and visual design have already imprinted on many movie and comics enthusiasts’ minds. Being dexterous, Yuen hand-painted lots of classic local movies and globally-acclaimed Hong Kong movie stars. He marked a significant era in the Hong Kong film and the entertainment industries.

Art of Yuen Tai Yung Movie Poster (2nd Edition) is the most comprehensive collection of nearly 180 movie posters created by Yuen. The book also features posters that are publicly published for the first time. Hong Kong Arts Centre (Comix Home Base) and Pen So Artlab jointly present a series of events, including Art of Yuen Tai Yung Movie Poster Exhibition, artist talk, and book signing session. It is hoped that Hong Kong audiences can go through Yuen’s artistic achievement in the cinematic world.

Book Introduction

Art of Yuen Tai Yung Movie Poster (2nd Edition)

It was once said that a good movie poster can attract the interested audiences to watch a film.

In the 1980s and 1990s, movie posters have contributed to the vibrancy of Hong Kong films, and put local films on the map. Tai-yung Yuen, as a master of Hong Kong movie posters, has illustrated numerous posters in the Golden Era of Hong Kong films.

Art of Yuen Tai Yung Movie Poster is a collection of movie posters drawn by master Yuen, officially authorised by movie company and master Yuen. The publication features around 180 works; some of the works have never been published on any other books. This collection also includes original drawings revealed for the first time, allowing readers to explore the cinematic world created by master Yuen through the one-sheet frame.

Second edition of Art of Yuen Tai Yung Movie Poster comes with two different covers, updated with nine classic movie posters and revised list of his poster works.