Hearts in Motion Ding! Ding! Ding!

EVENT DESCRIPTION

Hong Kong’s iconic trams have been in operation for over a century, carrying an average of about 200,000 passengers every day. Chinachem Group (the Group) launches a unique culture project for the community – “Hearts in Motion Ding! Ding! Ding!,” lasting 50 days from 26 November 2021, until 14 January 2022, with the support of various charity organisations and groups. More than 4,000 beneficiaries can take the Ding Ding tour free of charge, complemented by professional docent presentations, introducing the Island’s famous landmarks and their historical significance in order to provide an in-depth understanding and connection between Hong Kong’s past and present.

Supported by Yan Chai Hospital, Fu Hong Society, Tsuen Wan Kwai Ching Women’s Association, CLP Power Connect Programme and Child Development Matching Fund, the “Hearts in Motion Ding! Ding! Ding!” beneficiaries including many elderly residents, children, students and underprivileged families will get to hop aboard the unique tram and embark on the fascinating sightseeing tours to gaze out over bustling streets, ultra-modern skylines, and historic monuments, passing through Sheung Wan, Central, Admiralty, Wan Chai and Causeway Bay. Professional docents will be on hand to cite interesting Hong Kong stories and detail the particular characteristics of various neighbourhoods the tram passes. Highlights along the route will include Statue Square, Court of Final Appeal and other antique architectural landmarks as well as modern green commercial buildings like One Hennessy, One and Two Chinachem Central, and others.

The tram tour will also make a stop near the Central Market to allow a visit to this brand new conservation and revitalisation project, which is regarded as a vibrant community hotspot that combines “Approachable”, “Energetic” and “Gregarious” for preserving collective local memories and bringing a new experience to everyone.