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EVENT DESCRIPTION
Business of Design Week (BODW) 2021, Asia’s premier annual event on design, innovation and brands since 2002 organised by Hong Kong Design Centre (HKDC), presents an exciting line-up of key panel sessions drawing on the theme ‘Global Design Reset’, signifying the need for fresh thinking, decisive leadership and collaborative creativity across disciplines as we continue to navigate in a state of flux under the new normal. Over 80 renowned brand leaders, design masters and entrepreneurs from various sectors in Hong Kong, Asia as well as overseas will inform and inspire audiences on how to look beyond the present as the world collectively moves into our post-pandemic future.
Following last year’s success, the BODW 2021 Summit on 1 – 4 December will be held as a hybrid programme simulcast online, with selected sessions streamed on ViuTV, social media, and partner locations. The curated programme will explore eight main pillars of topics relevant to our society today, namely Brand Rejuvenation, Connected Health and Wellbeing, Creative Mindset & Innovation Leadership, Culture & the City, Designing an Intelligent Future, Hospitality with Purpose, New Urban Models, and Phygital Reality.
With the UK and ViuTV as strategic partners, BODW 2021: Global Design Reset aims to shine a light on how we can thrive amid crisis, co-create a sustainable future, and make meaningful impact through human-centred design and techology.
Among the livestreamed panel sessions, those slated for live broadcast on ViuTV Channel 96 are:
• Keynote: How Design Changes the World (1 December, 8:20pm – 8:40pm)
• Media Disruptions (1 December, 8:40pm – 9:20pm)
• Future Mobility & Transportation (1 December, 9:20pm – 10:00pm)
• Sustainable Hospitality: Making Sustainability Palatable (2 December, 8:00pm – 8:35pm)
• Keynote: Rewilding Urban Space (2 December, 9:05pm – 9:25pm)
• Creative Placemaking of the World (2 December, 9:25pm – 10:00pm)
• Talking to Refik Anadol: Mastering the Craft of Crypto Creation (3 December, 3:30pm – 4:00pm)
• Unlocking Potential in Metaverse (3 December, 8:00pm – 9:00pm)
• Carving Out Future WorkSpace and Living (4 December, 8:00pm – 8:55pm)
Attracting a global audience of over 380,000 to exchange ideas and explore new business opportunities last year, BODW 2021 is accompanied by a series of concurrent citywide events with partners and collaborators. They include deTour (26 November to 12 December), BODW CityProg (27 November to 5 December), Fashion Asia Hong Kong (30 November to 7 December), DFA Awards, DesignInspire, Business of IP Asia Forum (2 – 3 December), Congress of the International Association of Societies of Design Research (IASDR) (5 – 9 December) and Guangzhou Design Week (9 – 12 December), etc. to foster a citywide design vibe and raise Hong Kong’s status as an international hub of design excellence.
BODW is organised by Hong Kong Design Centre (HKDC) and co-organised by Hong Kong Trade Development Council (HKTDC), with Create Hong Kong (CreateHK) of the Government of the Hong Kong Special Administrative Region (HKSAR Government) as the Lead Sponsor.
Participants can physically attend the BODW 2021 Summit in Hong Kong by ticket purchase. An Early Bird Premium Package is offered until 14 November at only HKD 360 (original price: HKD 600), which allows participants access to all forum sessions on one full day of their choice from 2 to 4 December. BODW 2020 Full Pass and Premium Pass holders can also enjoy a 50 percent discount on these tickets.
For registration and programme updates of BODW 2021, please visit the official website at 2021.bodw.com and follow BODW on the following social media channels: Facebook (bodw+), Instagram (@bodwplus), Twitter (@bodwplus), LinkedIn (bodw+) and YouTube (bodw+ ). Registrants can also sign up to become a bodw+ member free of charge and enjoy exclusive content, access to Knowledge of Design Week’s and Business of Design Week’s archives, and more.
