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EVENT DESCRIPTION
Running across two weekends for the first time (30 November to 3 December and 8 to 10 December), Swire Properties’ largest ever White Christmas Street Fair has returned to Taikoo Place with all-new elements, including digital F&B coupons, rentable tableware and an original theme song to once again raise funds for Operation Santa Claus.
Designed and run by ten local university students, who are part of the Swire Properties Placemaking Academy (SPPA) 2023 cohort, “CHOCOLAND!” will remind visitors of their first bite of chocolate and the pure joy it brought. Among the many performances and activities, the original theme song, digital map and mini game created by seven secondary school students from the SPPA Junior Programme* are among the many exciting highlights.
Sustainability remains a key focus for the SPPA organising team, and the Street Fair is encouraging visitors to care for the environment through several new measures including onsite rental tableware by Muuse, to reduce single-use plastic waste; digital food & beverage coupons to minimise paper waste; and a delicious chocolate stirrer souvenir featuring #INVISIBLEBAG, a water-soluble and biodegradable packaging by the Invisible Company.
“CHOCOLAND!” AT A GLANCE
“CHOCOLAND!” features three must-try heart-warming attractions – “My Choco Memories~”, “Choco Game Zone” and “Santa’s Secret Choco Cabin”; each creating sweet and festive moments for visitors in their own way. For more festive cheer, the Street Fair is once again supporting local businesses, which have curated a host of items such as artisanal chocolates, confections, ornaments and seasonal decorations. Of course, visitors mustn’t miss the variety of live entertainment, including musical and dance performances by Hong Kong and international talent.
To complete the Street Fair experience, EAST Hong Kong, enoteca, Pici, Catch and KAKI Izakaya are serving a mouth-watering collection of culinary delights inspired by chocolate, for the perfect festive nibbles.
WORKING TOWARDS A ZERO-WASTE F&B EVENT
Aligning with Swire Properties’ focus on sustainable development, the SPPA has once again been collaborating with designers, suppliers and tenants to introduce innovative waste reduction measures for the Street Fair.
Event partner MUUSE is offering on-site rental and reusable tableware to reduce single-use plastic waste and promote a sustainable dining experience. Visitors can also bring their own containers to support the zero-waste goal. And for the first time, guests can purchase digital F&B coupons to redeem delicious food and drink, thus minimising paper waste.
In addition to the series of new initiatives, Swire Properties has also partnered with Reset Carbon – a carbon management company, and consultants from Recyclink, to help quantify carbon emissions and guide recycling practices. The goal is to foster a recycling and sustainable culture among visitors and tenants. A comprehensive assessment of the Street Fair’s carbon footprint will be conducted to identify strategic carbon reduction measures and set targets for future events.
