EVENT DESCRIPTION
The “A Diamond is Forever” natural diamond campaign in the Asia Pacific region kicks off with an announcement of Chinese actor Janice Man Wing Shan as Natural Diamond Ambassador, and the “Nature’s Mic Drop” Art Exhibition at SEEFOOD ROOM, a contemporary art space in Central, Hong Kong.
Curated by Samson Ko, co-founder of SEEFOOD ROOM, the exhibition showcases artworks inspired by the beauty of natural diamonds from 3 to 22 December. At the exclusive previews from 28 November to 2 December, visitors will have the opportunity to view some exceptional natural diamonds including a 616-carat rough diamond, and partake in diamond workshops conducted by experts from De Beers Institute of Diamonds.
“Nature’s Mic Drop” exhibition offers a multidisciplinary experience, composed of newly commissioned pieces from award-winning artists; an immersive LCD video installation; a collage of diamond-inspired artworks from international and local artists. Ko continued, “We hope to tell the story of our appreciation and admiration for Mother Nature and this precious gem she has created.”
ABOUT THE ARTIST / ORGANISER
Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers Jewellers and De Beers Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services via De Beers Institute of Diamonds and a wide range of diamond sorting, detection and classification technology systems via De Beers Group Ignite. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal opportunities for all. De Beers Group is a member of the Anglo American plc group.
